Shopify Stores Built to Sell, Not Just to Look Good
Custom Shopify themes from scratch, headless storefronts, Shopify Plus setup, and custom apps — built for conversion, not for awards. 30+ stores launched across fashion, food, supplements, and B2B.
Shopify Development at Every Level
Custom themes, Shopify apps, headless storefronts, and Shopify Plus setup — whatever your store needs, we've built it before.
Custom Shopify Themes
Themes built from scratch in Liquid with Dawn as a base or fully custom. We don't resell bloated premium themes — we build what converts for your specific product catalogue and customer journey.
Shopify App Development
Public and private Shopify apps with Polaris UI, OAuth authentication, webhooks, and the Admin API. We've built inventory sync apps, custom discount engines, and B2B order management tools.
Headless Shopify (Next.js)
Shopify as the commerce backend, Next.js as the frontend via Storefront API. Full design freedom, sub-second page loads, and Lighthouse 95+ — without being locked into Shopify's theme constraints.
Shopify Plus Setup
Shopify Plus organisation management, custom checkout extensions, Flow automations, B2B catalogues, and Launchpad for sale events. We work with Plus features that aren't available on standard plans.
Migration to Shopify
WooCommerce, Magento, OpenCart, and BigCommerce to Shopify migration — products, customers, orders, metafields, and SEO redirects. We've done enough of these that we have a script for most platforms.
Payment & Checkout Customisation
Checkout UI extensions for custom fields, B2B checkout logic, custom payment method display, and thank-you page personalisation. Only available on Shopify Plus — we'll be honest if your plan doesn't support it.
Multi-Currency & Multilingual
Shopify Markets for international selling with currency conversion, translated content, and country-specific pricing. Proper hreflang setup so international SEO works as expected.
Performance & CRO Optimisation
Theme speed audits, image optimisation, lazy loading, third-party app audit (most stores carry 20 apps — half are slowing the site down). Average 15% conversion rate improvement after a CRO engagement.
How We Deliver
Store Audit & Strategy
For new stores: product catalogue structure, navigation strategy, and collection logic. For existing stores: speed audit, UX issues, and a CRO plan. We don't start coding without understanding what you're selling and to whom.
Design & Theme Build
Figma designs reviewed with you before development starts. Theme built in Liquid with Shopify Section Everywhere, JSON templates, and proper schema so your team can edit content without touching code.
Development & QA
Tested on Shopify's theme inspector, multiple devices, and real checkout flows with test orders. App integrations tested against webhook delivery and edge cases. No surprises on launch day.
Launch & Training
Store launched with DNS cutover during low-traffic hours. Your team trained on Shopify admin, product management, and theme editor customisation. Documentation provided for every custom feature.
Why Businesses Choose Frequent Solutions
Themes From Scratch
We build themes in Liquid, not by modifying a premium theme someone else wrote. No hidden bloat from features you don't use. Load times 40-60% faster than heavily modified templates.
Liquid + Hydrogen Expertise
Traditional Liquid for theme development and React-based Hydrogen for headless — we work in both. Your project gets the right tool based on requirements, not what we happen to know.
Shopify Plus for High-Volume Merchants
Checkout extensions, B2B catalogues, Flow automations, and Launchpad — Plus features that can meaningfully impact conversion and operations for stores doing significant volume.
Full App Development with Polaris
Custom Shopify apps with Polaris UI that feel native to the Shopify admin. Webhooks, Admin API, Storefront API, and proper app extension points used correctly.
Speed Optimisation Below 2s
Theme performance audits covering image delivery, JavaScript bundles, third-party app impact, and liquid render time. Most stores can hit sub-2s load on mobile with the right changes.
Post-Launch Support
30 days of bug fixes included on every project. Monthly Shopify maintenance plans available for stores that need ongoing development, app updates, or CRO testing.
Launch Your Shopify Store in 3 Weeks
Tell us about your products, your customers, and your goals. We'll scope the project honestly and give you a fixed-price quote within 48 hours.
Didn't Find What You Were Looking For?
We're here to help you get the answers you need, quickly and clearly.
A premium theme like Impulse or Prestige gives you a polished starting point for £250-350 — fine for many stores. A custom theme costs more upfront (₹2–5 Lakhs depending on scope) but is built specifically for your product catalogue, removes the bloat of unused features, and typically loads 40-60% faster than a heavily-modified premium theme. For high-volume stores, the conversion rate improvement from faster load times pays for the custom build quickly.
Shopify is more reliable to operate: hosting, security, and payments handled by Shopify. WooCommerce needs more maintenance but has no monthly platform fees and allows deeper customisation at the PHP level. If you're doing £5K+/month and want to focus on running the business, Shopify. If you're cost-sensitive, heavily customised, or already on WordPress, WooCommerce.
Headless means Shopify handles inventory/checkout/orders, and a custom Next.js frontend (instead of a Liquid theme) handles the pages users see. You get full design freedom and sub-500ms page loads. You need it if your site has content-heavy pages, complex filtering, or you want Lighthouse 95+ without Shopify's theme constraints. Most stores don't need it — a well-built Liquid theme performs excellently. We'll be honest about whether it's worth the extra cost for your situation.
A simple product store with a customised Dawn theme: ₹1.5–3 Lakhs. A custom-designed theme with complex filtering, multiple product types, and integrations: ₹4–8 Lakhs. Headless Shopify with Next.js frontend: ₹8–18 Lakhs. Shopify app development: ₹3–15 Lakhs depending on complexity. Fixed-price quote after reviewing your requirements.
Yes. Products, variants, images, customers, order history, and blog posts all migrate. Redirects set up for every old URL so SEO equity is preserved. The main things that don't survive migration perfectly are custom WooCommerce checkout logic and some complex pricing rules — we'll flag those before we start and suggest Shopify equivalents.
Yes — private apps for internal business logic and public apps for the Shopify App Store. We've built inventory sync apps, custom B2B order management tools, and wholesale pricing apps. Shopify app development follows Shopify CLI, Remix, and the new App Bridge 4 standards.
Still have questions? Contact us directly →
Trusted by Teams Across the Globe
Real results from real clients — across AI, SaaS, e-commerce, and enterprise projects.
Before eLiquorWorks, our retail operations ran on spreadsheets and paper logs. Frequent Solutions built us a platform that brought real-time inventory, sales tracking, and purchase management all into one place. The accuracy and reliability have been outstanding from day one.
“Frequent Solutions delivered our AI voice calling agent on time and far exceeded expectations. The call quality is so natural our patients genuinely prefer it over speaking to staff. Their understanding of healthcare workflows was impressive — every detail was thought through.”
The AI WhatsApp lead agent they built transformed our sales pipeline overnight. We went from manually chasing cold leads every day to having an intelligent agent pre-qualify every enquiry automatically. The jump in quality leads within the first month was beyond what we imagined possible.