WhyQ
Hawker Food Delivery & Corporate Catering Platform for Singapore
All your corporate catering needs, simplified — mix and match from 2000+ hawkers, restaurants & caterers.
Who We Built This For
WhyQ is a leading provider of corporate catering and hawker food delivery in Singapore, serving offices that need reliable, varied, and affordable food solutions for their teams. The platform serves companies of all sizes — from teams of 20 needing daily meal programs to large enterprises organising buffet catering for events — by connecting them with Singapore's rich ecosystem of hawkers, restaurants, and professional caterers through one unified ordering and delivery system.
What We Set Out to Build
WhyQ is a comprehensive food delivery and corporate catering platform built to simplify how Singapore offices feed their teams. The platform bridges two distinct needs: a consumer-facing hawker food delivery app that brings beloved local hawker fare directly to homes and offices, and a full-featured corporate catering portal that lets companies manage daily meals, buffet catering, pantry supplies, and event catering from a single dashboard.
At the heart of the corporate platform is the Mix & Match ordering system — businesses can combine dishes from multiple hawkers, restaurants, and caterers into a single coordinated delivery, eliminating the typical hassle of placing separate orders with separate vendors for separate delivery windows. With 2000+ vendor partners on the platform, from neighbourhood hawker stalls to well-known F&B brands, companies get access to genuine variety rather than a limited curated menu.
Beyond ordering, WhyQ provides dedicated account managers, an in-house delivery fleet for reliable on-time service, itemised monthly invoicing for easy expense management, and a rewards programme offering gift cards and discounts for repeat corporate clients. The platform handles everything from a single buffet event to recurring daily meal programmes for 20+ person teams, with full support for dietary requirements including Halal, vegetarian, vegan, and gluten-free options.
Project Facts
Tech Stack
What Needed to Be Solved
Singapore offices wanting to order food for daily meals, buffets, or events had to coordinate with multiple hawkers, restaurants, and caterers separately — each with different ordering processes, delivery windows, and payment methods. There was no single platform offering the variety of Singapore's hawker and restaurant scene combined with the reliability and account management that corporate clients needed for recurring office food programmes.
Ordering from multiple hawkers and restaurants for one office event required separate calls, separate orders, and coordinating multiple delivery windows manually
No reliable corporate-grade delivery service existed for hawker food — informal arrangements meant unpredictable delivery times and no service guarantees
Managing dietary requirements (Halal, vegetarian, vegan, gluten-free) across a diverse office meant juggling multiple vendors who could each handle only some restrictions
Expense tracking for office catering was manual — no itemised, consolidated invoicing existed when ordering from many independent hawkers and restaurants
Setting up a recurring daily meal programme for a growing team required significant admin overhead with no dedicated support for menu rotation or vendor management
Smaller hawkers and independent restaurants had no streamlined channel to access corporate catering demand, limiting their reach beyond walk-in customers
Inside the Platform
Every module is purpose-built to replace a standalone tool — unified in one workspace.
- Pre-packed bento boxes for daily office meals
- Full buffet catering for larger events
- Rotating menus across cuisines
- Dietary tagging: Halal, vegetarian, vegan, gluten-free
- Flexible budget tiers per order
- Combine dishes from multiple vendors
- Single coordinated delivery for all items
- Individually portioned servings per person
- Live station and skewer-style options
- One invoice across all mixed vendors
- Hawkers, restaurants & professional caterers
- Well-known F&B brand partnerships
- Address or pincode-based vendor discovery
- Restaurant and hawker delivery in one app
- Verified quality and hygiene standards
- In-house delivery fleet, no third-party gaps
- Dedicated account manager per company
- 24/7 support for last-minute changes
- On-time delivery for recurring meal programmes
- Itemised monthly invoicing for finance teams
Everything in One Workspace
Daily Employee Meals
Customisable recurring meal programmes for teams of 20+, with rotating menus, budget flexibility, and full dietary accommodation across the office.
Buffet Catering
Full-service buffet setup from top hawkers, restaurants, and professional caterers — for meetings, conferences, and company celebrations.
Office Pantry Supply
Ongoing supply and management of office groceries, snacks, and beverages — keeping the pantry stocked without manual reordering.
Mix & Match Ordering
Combine dishes from different hawkers and restaurants into one coordinated delivery — true variety without multiple separate orders.
Hawker Food Delivery App
Consumer-facing app delivering authentic hawker fare from Hawker Centres, Cafés & Restaurants directly to homes and offices.
Dedicated Account Manager
24/7 support with a dedicated account manager and in-house delivery fleet — ensuring reliable service for every corporate order.
WhyQ Rewards
Earn rewards on every order redeemable for Amazon, Lazada, Shopee, and KrisShop gift cards — plus 10% off the first month for new corporate clients.
Itemised Invoicing
Consolidated, itemised monthly invoicing across all vendors and orders — simplifying expense tracking for finance and admin teams.
How We Built It
Platform Strategy & Vendor Network Architecture
Designed the dual-platform architecture serving both consumer hawker food delivery and B2B corporate catering, and built the vendor onboarding system to bring 2000+ hawkers, restaurants, and caterers onto a single ordering infrastructure.
Mix & Match Ordering Engine
Built the core ordering engine allowing customers to combine dishes from multiple independent vendors into a single cart and a single coordinated delivery — solving the platform's central technical and logistics challenge.
Corporate Catering Portal
Developed the corporate-facing web portal covering daily meal programme management, buffet catering requests, office pantry supply ordering, and event catering — with dietary requirement tagging across all vendors.
Delivery Fleet & Account Management Tools
Built the in-house delivery fleet management system with real-time tracking, dedicated account manager dashboards for corporate clients, and itemised consolidated invoicing across multiple vendor orders.
Consumer App, Rewards & Launch
Developed the consumer-facing hawker food delivery mobile app, built the WhyQ Rewards programme with gift card redemption, and launched across Singapore — scaling to 2000+ vendor partners and recurring corporate clients.
Full Scope of Work
Built a dual-platform system serving consumer hawker food delivery and B2B corporate catering from shared vendor infrastructure
Developed the Mix & Match ordering engine enabling single coordinated delivery across multiple independent vendors
Created the corporate catering portal with daily meal programmes, buffet catering, pantry supply, and event catering management
Built dietary requirement tagging and filtering across all 2000+ vendors for Halal, vegetarian, vegan, and gluten-free needs
Developed in-house delivery fleet management with real-time tracking for reliable on-time corporate delivery
Built dedicated account manager dashboards and 24/7 support tooling for corporate client relationship management
Implemented itemised, consolidated monthly invoicing across multiple vendors for simplified corporate expense tracking
Developed the WhyQ Rewards programme with gift card redemption (Amazon, Lazada, Shopee, KrisShop) for client retention
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